Design Agency in Preston, branding - Intercept Marketing

Corporate Identity for Taylors Solicitors

A new look for an established Lancashire law firm

Taylors are a Lancashire firm of solicitors, specialising in commercial law and intellectual property.

This long established business has helped thousands of business owners with their legal matters, but they needed some TLC for their corporate identity and a fresh design to welcome a new era. 

Corporate identity - Taylors Solicitors - Brand Development

The Problem

Although a successful law firm with a great track record in their sector, Taylors felt that their logo needed a refresh and to change with the times.

They had used the previous design for many years but felt that it had become stale and not helping them stand apart from other firms in the area.

They asked us to work on a full rebrand and to show how the new corporate identity would work across their other marketing materials.

The Solution

We had several initial meetings with the client to really get a feel for what they wanted and to also consider the previous history of the firm and the branding elements that clients knew and recognised them for.

The firm wanted a revamp, but not at the risk of alienating long-standing clients, but they wanted to appear fresh and relevant to potential new clients.

We developed an elegant corporate identity, with a colour palette that gave a nod to the firm’s historical use of blue shades to give that essential link to the past, but in a new and fresh way.

The client loved their new identity and we rolled it out across a wide range of their marketing materials for them.

Project Scope

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