Design Agency in Preston, branding - Intercept Marketing

ODL Europe Design Work

ODL Europe are part of the global ODL corporate business whose roots stretch back over 75 years. ODL are a global leader in the supply of value-added products across the home improvement industry.

With a European arm based in Liverpool, the business is best known for its production and supply of composite doors and door cassette systems for which it has many global patents. The parent company is US based and they supply glazing firms and home improvement centres around the world.

ODL Europe

The Problem

Sometimes although products are great at what they do, from a marketing perspective they can be difficult to bring to life and convey their unique selling points and benefits.

After all, a door is a door, not the most sexy thing to promote!

We were asked to look at a wide range of the company’s marketing materials to bring our creative flair and imagination to tell the world about what makes ODL Europe different and how the brands and products stand head and shoulders above the rest!

ODL Press Advertising by Intercept Marketing
ODL Press Advertising by Intercept Marketing

The Solution

We provided ODL Europe with a fully integrated marketing approach across literature, social media, website, trade advertising and exhibition design & build, this was complemented with studio and location photography as well as full media buying and management.

Project Scope

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